UAE KPI Setting Guide
Complete guide to setting Key Performance Indicators in the UAE. Learn about SMART KPIs, department-specific metrics, weighting, tracking, and calculating achievement scores.
Quick Summary: Complete guide to setting Key Performance Indicators in the UAE. Learn about SMART KPIs, department-specific metrics, weighting, tracking, and calculating achievement scores.
| Aspect | Details |
|---|---|
| Definition | Measurable values showing performance |
| Purpose | Track achievement of objectives |
| Frequency | Set annually, tracked regularly |
| Link to | Performance reviews, compensation |
| Best Practice | 3-5 KPIs per role |
What Are KPIs?
Types of KPIs
By Measurement Type
| Type | Description | Examples |
|---|---|---|
| Quantitative | Numbers-based | Revenue, units, percentage |
| Qualitative | Quality-based | Satisfaction scores, ratings |
| Leading | Predict future | Pipeline, activities |
| Lagging | Show results | Revenue, profit |
By Level
| Level | Focus | Examples |
|---|---|---|
| Company | Overall business | Revenue growth, profit |
| Department | Team results | Department targets |
| Individual | Personal contribution | Personal targets |
SMART KPI Framework
| Element | KPI Application |
|---|---|
| Specific | Clear metric that everyone understands |
| Measurable | Quantifiable with data available |
| Achievable | Realistic target based on data |
| Relevant | Aligned to business goals |
| Time-bound | Defined period for achievement |
KPIs by Department
Sales KPIs
| KPI | Metric | Typical Target |
|---|---|---|
| Revenue | AED generated | Per quota |
| New customers | Logos acquired | X per quarter |
| Conversion rate | Leads to deals | 20-30% |
| Customer retention | % retained | 85%+ |
HR KPIs
| KPI | Metric | Typical Target |
|---|---|---|
| Time to hire | Days to fill | Less than 45 days |
| Turnover rate | % leaving | Less than 15% |
| Employee satisfaction | Survey score | More than 75% |
| Emiratisation | % UAE nationals | Per law |
KPI Setting Process
| Step | Action | Timeline |
|---|---|---|
| 1 | Review business objectives | Q4 |
| 2 | Cascade to departments | Q4 |
| 3 | Define individual KPIs | January |
| 4 | Agree targets with employees | January |
| 5 | Document and sign off | January |
| 6 | Track regularly | Ongoing |
| 7 | Review at mid-year | July |
| 8 | Final evaluation | December |
KPI Weighting
| Consideration | Action |
|---|---|
| Strategic importance | Higher weight |
| Role focus | Core duties higher |
| Business priority | Current needs |
| Control level | Fully controllable higher |
KPI Tracking
| Status | Meaning | Action |
|---|---|---|
| Green (90%+) | On track | Continue |
| Yellow (70-89%) | At risk | Monitor closely |
| Red (below 70%) | Behind | Intervention needed |
KPIs for UAE Context
Emiratisation KPI
| Metric | Target |
|---|---|
| UAE national % | Per MOHRE requirement |
| UAE national hires | X per year |
| UAE national retention | % retained |
Compliance KPIs
| KPI | Target |
|---|---|
| WPS compliance | 100% on time |
| Visa renewals | Zero expired |
| Labor law compliance | Zero violations |
Frequently Asked Questions
Automate KPI Tracking
NeuralHR provides real-time KPI dashboards, goal alignment visualization, automated tracking, and performance analytics.
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NeuralHR Team
VerifiedUAE HR Compliance Experts
Our team of HR professionals and legal experts specializes in UAE labor law compliance, with extensive experience helping businesses navigate MOHRE regulations, Emiratisation requirements, and workforce management in the UAE and GCC region.
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